Inquidia releases case study on edo big data expansion

Friday, March 8, 2013 - 10:30

edo engages Inquidia to enhance big data and business intelligence capabilities to accommodate rapid business growth.

Chicago, March 2013Inquidia, LLC, a leading professional services firm specializing in big data, analytics and business intelligence solutions, recently completed a big data and business intelligence project with edo, who offers a card-linked local offers platform that targets customers based on their real-world spending behavior, providing edo the ability to enhance and expand their BI analytics capabilities.

edo was growing its customer base at a tremendous rate and, at the same time, developing more innovative ways in which to serve their customers. This growth and innovation led to a need for a more robust infrastructure. They consulted Inquidia, with their extensive experience with big data, BI and analytics, to determine the best technologies to meet their growing needs, and to develop a plan to implement and transition to this new infrastructure. Inquidia recommended and ultimately deployed a Cloudera Hadoop and Vectorwise database hybrid data platform powered by Pentaho with Tableau and R for analytics.

“Using Inquidia to assist us shortened the time to production and the overall cost,” said Tim Garnto, Vice President of Product Engineering at edo. “They knew the market and were able to advise us on the best tools for our problem, while also delivering a high quality solution.”

To find out more about the project, read the full edo Case Study. For more information about Inquidia’s services and capabilities, visit

About Inquidia
Inquidia is an innovative professional services firm committed to helping customers extract value from their growing data assets. Our transformative services combine architecture and implementation expertise in big data, advanced analytics and business intelligence.   Clients benefit from Inquidia's real-world expertise in the Hadoop ecosystem, NoSQL, and high performance analytic databases. The Inquidia team delivers open-architected data integration and BI technology solutions while assisting data scientists with agile intelligence and advanced analytics platforms. Inquidia customers see us as innovative and pragmatic - delivering top-tier intelligence solutions efficiently and economically.  For more information visit

About edo
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit

Contact us today to find out how Inquidia can show you how to collect, integrate and enrich your data. We do data. You can, too.

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